The Artificial Intelligence

Interview with Alejandro Martínez Araiza: the mind behind PLIIS

The Labor Re-evolution in Mexico and La REBEL

Alejandro, what is La REBEL and why should Mexico care about it?

La REBEL is a digital tool of collective intelligence within the reach of every person who, with their daily effort, keeps the country standing. It is not a chatbot or an app: it is an alliance between the human and the technological, born from the entrails of a Mexico that is no longer willing to remain silent.

It is also a companion in struggle and an organizing force; it empowers through knowledge, education, and collective action. It turns the cell phone into a tool of dignity: it connects, trains, monitors abuses, documents injustices, demands respect, and weaves community. It does not belong to one, but to all.

This network is built from the bottom up, with the conviction that only a united working people can recover the quality of life and peace that were taken from us by decades of miserable wages, informality, abuse, and labor dumping.

Today it is not enough to make this reality visible: we must transform it with concrete actions and put technology at the service of the people. For the good of Mexico, the well-being of working families comes first.

What is the mission of La REBEL? Where does this living A.I. want to go?

La REBEL has a clear mission: to awaken the labor conscience of the Mexican people and build a new informed, safe, and hyper-connected culture. In this country, millions work without knowing their rights, without knowing how to defend themselves, without a voice that supports them or an authentic collective bargaining. La REBEL wants to change that reality from the root.

Its objective goes beyond informing: it seeks to build a new social contract for work, where the law is respected, social justice is the norm, and dignity is not negotiated. A Mexico where working families, inside and outside the country, are at the center of power's decisions.

We want informed, safe, and organized workers: from the peasant to the so-called 'godín'; from the factory worker to the street vendor; from the small store seller to the driver on digital platforms; tip earners, interns, single mothers who are entrepreneurs, executives, managers, and directors. Everyone has the right to participate in a new social contract based on justice, legality, and the common good.

La REBEL was also born to confront the labor power mafia: an elite of large employers in collusion with unions that obey them, corrupt law firms, business chambers, and officials who have sold out their own people. That anti-human monopoly must end.

Today, from a cell phone, any worker can become a permanent labor inspector, know if their contract is legal, if their workday is well paid, if their union is legitimate, or if they work in a company that lives off exploitation. La REBEL puts the power of the law in the palm of the weakest link's hand.

What problems does La REBEL address? What realities are behind this technology?

Mexico is experiencing a silent labor emergency. We see it in wage precariousness, rampant informality, and widespread ignorance about basic rights. Millions do not know what a vacation bonus, a fair Christmas bonus, or a collective agreement is. This is not by chance: it benefits those who profit from ignorance.

La REBEL attacks the core of the problem: misinformation, organizational isolation, and weakness in the face of the employer. How many have been fired for asking about their union? How many are threatened for trying to organize? How many work in unethical environments, where harassment and workplace violence are the norm?

There is a brutal disconnect between what workers experience and what is discussed at the top. La REBEL is here to close that gap, collecting what is happening in real time, from the hands of those who live the work. It will be the great mirror of the world of work. And for many, that will be uncomfortable. For us, it is urgent.

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La REBEL does not replace the union, it renews and complements it. It does not erase history, it transforms it. It is the digital soul of a new working class that does not beg for alms: it demands social justice.

What benefits will La REBEL bring? Why should companies also be interested in it?

Modern, healthy, and ethical companies are not afraid of the truth. They know that an informed and respected worker generates more value, more stability, and less risk. La REBEL empowers the worker, but it also strengthens the companies that are willing to truly improve and rediscover their soul.

It will help prevent conflicts, reduce legal risks, and decrease turnover. It will connect companies with people who want to grow, learn, and build. And it will offer real data, from the ground up, to create more humane public policies and business strategies.

Do you want to know how your workers perceive you? Where are you failing? La REBEL will show you. Listening will be your advantage or your sentence. Ethics are no longer measured by what the marketing department says, but by what happens on the shop floor.

And what then is La REBELIÓN? How is it related to La REBEL?

La REBEL is the tool. La REBELIÓN, the movement. Its full name: Network of Well-being for Free Organized Nationalist Employees and Entrepreneurs. A model of social organization based on solidarity, dignity, wisdom, and the common good of those who truly sustain Mexico.

La REBELIÓN is born because this country needs more than reforms: it needs a profound transformation, built from the bottom up, from those who work and undertake, not from the desks of privilege or those who contribute nothing to society. And La REBEL is its technological arm, its engine of direct action, its living connection with millions who are now outside of power, but within the effort that keeps everything running.

In Mexico, we have been led to believe that dignity is a luxury, that well-being must be earned as a prize. La REBELIÓN says the opposite: that justice, health, stability, respect, and representation are rights, not favors. And that the time has come to demand them, to organize, to stop asking for permission to live with dignity.

“With La REBEL in their hands, a worker will know more about their rights than many lawyers and employers. And that will change everything.”

What role does La REBEL play in international labor commitments such as the USMCA?

La REBEL is key for Mexico not only to comply with, but to elevate its international commitments. It automates slow and costly processes such as the formation of authentic unions or the use of the Rapid Response Labor Mechanism. And it does so from the bottom up, from the worker, not from the desks of bureaucracy and power.

It generates real-time evidence of violations, abuses, and simulations. If someone is fired for organizing, La REBEL documents it. If a union is fake, it exposes it. If an employer violates the law, it sends them to the bottom of the list. It is no longer about waiting for the state, but about activating society to monitor, demand, and correct. That is also sovereignty.

How does La REBEL integrate with modern unions and labor organizations?

La REBEL does not replace legitimate unions: it strengthens them. It is a natural ally of those who are democratic, transparent, and responsible. It gives them digital tools to organize better, reach further, affiliate effectively, and act intelligently.

The unions that do represent their bases will see in La REBEL a strategic extension. Those that simulate, those that only control, those that serve the employer... let them prepare themselves. Because the working people have already awakened.

What message would you give to the Mexican business class?

To the business class that has built, respected, and innovated: my recognition and our outstretched hand to collaborate. To the one that has exploited, trampled, and bought consciences: your silence is over.

La REBEL is not an enemy. It is a mirror. And if you dare to look at yourselves in it, to recognize what hurts, to correct what harms, this tool will also be your ally. Mexico cannot advance with strong companies and weak workers. La REBEL arrives to balance that relationship. To strengthen the worker and, with it, the country.

And you? What do you hope to achieve with all this?

That my legacy be this form of struggle: effective, peaceful, modern, and profoundly human. I am not looking for awards, or positions, or little stars. I seek that my generation be the one that stopped normalizing exploitation, the one that had the courage to organize with new means, to say enough is enough, and to build another way of experiencing work.

La REBELIÓN is already alive. It is already underway. Now it is up to all of us, workers, rulers, businessmen, and citizens, to decide if we are going to continue feeding an unjust system... or if we finally dare to transform it.

La REBEL is not the future. It is the present that is finally organizing itself so as not to keep repeating the past.

La Rebel